Meesho’s recipe for a no-frills supply chain: small sellers, big volume, cost innovation to taste

Meesho is trying to reduce the logistics cost for small sellers spread across big cities and small towns. For Meesho sellers, logistics cost now ranges from 15% to 20% of the order value. Meesho wants to reduce it to 8%-10% in the next 12 to 18 months. Can Meesho, with over 2.5 million orders a day, walk the talk?

from Economy-Prime-Economic Times