Why do trucking marketplace startups fail to scale? The transporter in them can answer this.

The lack of ground-level understanding of how logistics works is one of the reasons. Add to it their desire to become transporters and get into direct competition with thousands of small transport entities. With this, they suffer bad unit economics, the mad rush for revenue, and the squeeze of corporate contracts. Can new entrants learn something from their predecessors?

from Economy-Prime-Economic Times